Where It All Kicks Off
adidas × DICK'S Sporting Goods / FIFA World Cup
- Music
- Score for the director's cut, by Rockwell and Daps
- Director
- Daps
- Talent
- Lionel Messi, Lamine Yamal, Patrick & Brittany Mahomes, Trinity Rodman, Cobi Jones
Composer, producer and songwriter. Music for ads, TV and film.








Guitar, bass and keys. Produces and mixes his own work.
Hip-hop, pop, soul, R&B, Afrobeats, dancehall and dance.
Born in Ibadan. Grew up in Lagos, London, New York, Baltimore and Spain.
Central Cee/Jadakiss/Britney Spears/Kylie Minogue/Lil Wayne

“I don't just hear music. I see it and feel it. Music has colours and moods.”Rockwell

Rockwell is a composer, producer, songwriter, musical director and mix engineer. He has spent 25 years making records, TV music and ads, and has written and produced for Central Cee, Jadakiss, Britney Spears and Kylie Minogue.
For TV he wrote the theme song and score for MAXXX (Channel 4 and Hulu), the original score for Blue Therapy (Channel 4, BET+ and Netflix), and the theme for the network premiere of VH1's Love & Hip Hop: Miami. His ad work includes adidas, Sprite and JD Sports. He and director Daps scored the director's cut of the adidas and DICK'S World Cup film.
He plays guitar, bass and keys, and mixes his own work. His influences include Curtis Mayfield, Prince, Bob Marley, The Beatles and Dr. Dre.
Music written to picture, from first cut to final lock.
Original songs for campaigns, with or without a featured artist.
Audio logos and short brand themes, including six-second versions.
Mixed in-house to broadcast spec. Stems for every edit.